Rachna

RACHNA – AMALGAMATION OF CREATIVITY WITH IDEAS

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Just like the invigorating rays of sun make their way through the clouds to embrace the earth, the quintessential future business-tycoons marked their presence in the corridors of IWSB. The event under deliberation over here is Disha’s workshop Rachna, the first of its type organised by the distinguished E-Cell of IWSB College. The mainstay of the workshop was Creativity in idea-generation which is the first step for any business-process ladder. The event experienced good strength of participants from prestigious institutions like MDI (Gurgaon), Accurate, IILM-CMS, to name a few. When it was 1:30 pm by the watch, Sushant- The Co-ordinator of Disha, raised the curtains of the event by delivering a warm welcome note addressing the students and faculty present there. The workshop then proceeded with a very simple yet much thought provoking question – “Can entrepreneurship be taught in the classroom?” The question in itself was stimulating enough that it charged each and every student present out there and one could easily sense the adrenalin rush in their replies.

Some of the replies were:

“Yes, it can be taught because until and unless one will have a subjective knowledge, he/she can’t apply it practically”.

“No, it can’t be taught but entrepreneurship comes with experience. As the saying goes ‘You can’t learn to swim without experiencing water’. No matter how much subjective knowledge you might have about entrepreneurship but being an entrepreneur is the best way to go about it.”

“It’s a mindset, an attitude of changing the ideas into reality.”

“No doubt that learning is important but when it comes to practicality then the later is on the top of the hierarchy.”

“Entrepreneurship can only be honed by academics but the idea or the germination of idea always comes from within.”

After this brainstorming session, the workshop headed towards another crucial segment which was a video show that lasted for 15 minutes from “ted.com” of “Seth-Godin”. The video contemplated over-

The Tribes in today’s world and the tribes we lead.

The video talked about the idea that each and every contribution is valuable and every action that one takes to affect change and resolve a matter of concern is a worthwhile endeavour- no matter how small or few people engage in the quest as well.

He put forward a very instigating thought by asking some question –

The three questions he offered were:- “The first one is, who exactly are you upsetting? Because if you’re not upsetting anyone, you’re not changing the status quo. The second question is, who are you connecting? Because for a lot of people, that’s what they’re in it for. The connections that are being made, one to the other. And the third one is, who are you leading? Because focusing on that part of it, not the mechanics of what you’re building, but the who, and the leading part is where change comes.”

Seth Godin concluded his talk with the following thought-

You don’t need permission from people to lead them. But in case you do, here it is. They’re waiting; we’re waiting for you to show us where to go next. So here is what leaders have in common. The first thing is, they challenge the status quo. They challenge what’s currently there. The second thing is, they build a culture. A secret language, a seven second handshake.  A way of knowing that whether you’re in or out. They have curiosity. Curiosity about people in the tribe. Curiosity about the outsiders. They’re asking questions. They connect people to one another. Do you know what people want more than anything? They want to be missed. They want to be missed the day they don’t show up. They want to be missed when they’re gone. And tribe leaders can do that. It’s fascinating because all tribe leaders have charisma. But you don’t need charisma to become a leader. Being a leader gives you charisma. If you look and study the leaders who have succeeded, that’s where charisma comes from, from the leading. Finally, they commit. They commit to the cause. They commit to the tribe. They commit to the people who are there. Don’t do this in half measures. If you’re going to lead, commit yourself to the cause and throw some weight behind it. If you manage to do that people will follow. Well that’s the plan anyway!

Post video-show the most-awaited event started with a bang which was “Paper to Product”. In this event the students were asked to make any product from a paper in 10 minutes. A multitude of products reflecting ample creativity were designed by the students like alphabet-kit, lamp, fan, ring, piggy-bank, garland to name a few. Then 10 groups of the students were formed and each group was asked to choose the best product among the products of the respective group members. Each of the group chose the best product among them and then they were asked to choose a price which they think the product was worth of. After this each team was given 3 minutes time to pitch for their product and other teams were asked to mark an offer-price simultaneously. At the end best teams were chosen on the basis of the ranking of their products as ranked by other teams.

WINNING TEAMS:

Team 1   : Alphabets Learning Tool.

Team 10 : Lamp Shade.

The workshop was about to be wrapped up when Navneet and Krishna enlightened the students with their insights and “gyan”.

In words of Prof. Navneet, “ Start with a big vision and people will come to you”. He spoke on networking and the realities of the corporate world and often proved as ice-breaker in the whole workshop. In words of Prof.Krishna “Get customer’s inputs and then tailor your approach accordingly”. The workshop but not the spark, which was triggered because of the adrenalin rush, concluded with a documentary.

AN ASSORTMENT OF LEARNINGS :

Overall experience in the words of the participating students

Hitesh from MDI(Gurgoan) says : “Good Team.Good Teamwork. Lively event ! Positive energy in that space.”

Monalisa from IILM says : “ It was very interesting, interactive, innovative, learning and fascinating experience. Frankly, I learnt its not easy to be creative and feasible at the same time but if this happens then you come up with a great product”

Swati Rana from IILM-CMS says : “ The workshop was fabulous. Learning part was great. Looking forward for more such workshops”

Jasbir from Accurate says : “ Call me every time you guys do this. Its awesome.”

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